Review Automation Playbook for Local Service Businesses

You do not need to ask for reviews more aggressively. You need to ask more consistently at the right moment.

Timing Framework

• Send first request within 2 hours of job completion
• Send one reminder 48 hours later if no response
• Stop after two attempts to avoid fatigue

Message Structure

1. Thank them by name
2. Mention completed service
3. Include one clear review link
4. Keep it short and direct

Routing Strategy

• Happy customer signals -> public review ask
• Neutral/negative feedback -> private feedback channel first

This keeps your public profile stronger while still surfacing operational issues.

Metrics to Track

• Review request sent rate
• Review completion rate
• Average rating trend
• Time-to-first-review after service

Review automation compounds over time and improves trust before prospects ever call.