A home care or senior living website planned, written, built, and hosted for $200/month. Services in plain language, caregiver screening and licensing, how care starts, costs and payment options, and a way for families to reach you. Live within 10 business days after completed kickoff materials.
What’s included · $200/month
The person reading a home care website is usually an adult child, often late at night, trying to figure out what their parent needs and whether they can afford it. The pages below answer in their language, show who the caregivers are and how they are vetted, and make the first call feel like a conversation rather than an intake.
Companion care, personal care, dementia and memory care, respite, post-hospital, 24-hour and live-in, and skilled care if you are licensed for it. One page each, describing what a visit looks like.
The first call, the in-home assessment, the care plan, caregiver matching, and the first visit. The page that turns a scared inquiry into a scheduled assessment.
Screening, background checks, training, supervision, and what makes someone a good fit. Photos of real caregivers if you have consent.
Hourly rates or ranges, minimums, long-term care insurance, VA benefits, Medicaid waivers if you accept them, and private pay. Stated plainly.
Levels of care, floor plans, dining, activities, and pricing approach, with tour scheduling. The same plan, weighted toward the community.
State license, insurance, and accreditation, reviews from families, a page per town you serve, and a contact path that promises a human callback.
Hosting, forms, and basic content updates are included while you are on the plan. Pages are scoped at kickoff around the services and towns that matter to your business. See the full Express plan.
You run a home care agency or a senior living community where every inquiry is a family in a hard week, and the website reads like a brochure written for a regulator.
Summit Echo builds home care and senior living websites written for the adult child making the call: what care looks like, who provides it, what it costs, and how it starts.
A daughter searching "home care for elderly parent [town]" at midnight finds a site full of acronyms and stock photos, cannot tell what you do or what it costs, and calls the national franchise with the clear page.
Scheduling caregivers and managing care plans take every hour. The website is a brochure from the licensing year.
An agency that shows up for families should sound, online, like it understands what they are going through.
Service pages written in the family's language, not the industry's
Caregiver screening, licensing, and how care starts stated plainly
Hosting and basic content updates handled while you are on the plan
Search behaviour
Home care searches are urgent and emotional: "home care for elderly parent [town]," "in-home care near me," "memory care [town]," "respite care." The national franchises rank on brand and spend heavily on ads. A local agency wins the family who wants to talk to the owner by sounding like one: plain language, real caregivers, honest costs.
The two questions that stop a family from calling are "what will this cost" and "what happens when I call." A site that answers both, even with ranges and a simple description of the assessment, gets the inquiry. A brochure that says "contact us to learn more" does not.
We write the pages from your kickoff answers within your state's licensing and advertising rules, in the language families use rather than the language the industry uses.
Design
A real client site built on the same plan. Your Express Website is designed around your services, your caregivers, and the families you serve.
Illustrative concept · Home care
Hearthside Home Care concept
Concepts marked illustrative show a design direction, not a client result. Your Express Website is designed around your business, services, towns, and photos.
Complete kickoff: the care services you want more of, your towns, credentials, photos, and reviews.
We plan the pages, write the copy, design the site, and build the forms. You review before anything goes live.
Live within 10 business days after completed kickoff materials, with hosting and basic content updates included.
The daughter at midnight needs to know what care looks like, what it costs, and what happens when she calls. The site either tells her or the franchise does.
Optional · AI Voice Agent · $400/month
Families call after hours, often upset. The AI Voice Agent answers the calls you route to it, listens, answers service, cost, and how-care-starts questions from your kickoff details, captures the family's situation and contact, and promises a callback from a person by the time you specify. Urgent and clinical calls route to your on-call line. $400/month on its own, month to month, or $550/month with the website as The Front Door.
Website first, calls when you want them
Express stands alone at $200/month. Voice is sold on its own, month to month, with 30 days’ notice to cancel. The Front Door bundles both for $550/month.
Start with an Express Website at $200/mo. It launches within 10 business days after we receive your completed kickoff materials. Add the Voice Agent whenever you want after-hours calls covered.
Updated September 2026 · Markdown version
Publish a range and your minimums. Families who see nothing assume they cannot afford care and do not call. A range with an explanation of what changes it gets the conversation started.
Yes. We describe services within your license scope, avoid outcome claims, and use caregiver photos only with consent. Tell us at kickoff what your state requires and we write within it.
Same plan, weighted toward the community: levels of care, floor plans, dining, activities, pricing approach, and tour scheduling. Tell us which you are at kickoff.
Within 10 business days after we receive your completed kickoff materials. Checkout comes first and does not start the clock; the kickoff form does. Most owners finish kickoff in an evening.
Basic content updates are included while you are on the plan. Send the change through your client portal and we make it. Adding a new service page or a new town page is a normal request, not a change order.
Express is a managed website subscription, not a one-time website purchase. You own your domain, trademarks, logo, customer data, and the original materials you give us. Summit Echo owns the assembled website, design, copy we write, code, templates, hosting setup, and search and AI optimization work, and licenses it to you while your subscription is active.
Cancellation takes 30 days’ written notice, given in your client portal, and becomes effective on the later of the end of the initial 6-month term or 30 days after notice. Your site stays live and billing continues through that date; after it, the site is unpublished. We do not export, package, or migrate the site, its design files, or code. Your domain is released or transferred to you, and you can download available customer data through your existing tools before service ends. We keep a backup for 60 days in case you want to reactivate, then delete it permanently.
